How to add Google Analytics to SharePoint Online

SharePoint Online provides some basic usage statistics if you browse to the /_layouts/UsageDetails.aspx and the /_layouts/Usage.aspx pages.

This is limited to 30 days, however, and there are only a few basic reports available. And they are not that accurate.

One way to improve this usage reporting is to use an online web analytics solution such as Google Analytics.

This will give you more detailed information about your users and let you view track statistics over any length of time.

SharePoint Online Analytics Features

Once you have set up a Google Analytics account and generated the tracking code you can use the steps below to add this to your Office 365 SharePoint Online environment.

• Log into your SharePoint Online site such as company.sharepoint.com
• Select Site Actions > Site Settings
• Under Galleries select 'Master pages and page layouts' (or Master pages in the P1 plan).
• Select the v4.master page file check-box and select 'Download a Copy' from the ribbon (Note if you are not using the default master page you should download the custom master page that you are using. To find out the master page you are using go to Site Settings > Look and Feel > 'Master page' ).
• Open the master page file you downloaded with a text editor such as notepad and enter the Google Analytics tracking code just before the closing </head> tag and save the file
• From the master page gallery select 'Upload Document' from the ribbon, select the master page file you saved in step 6 and click OK
• You now need to Publish and Approve the file before it is visible to other users (note this isn't required for the P1 plan or if you have disabled approval). Before you do this I suggest browsing to the homepage in another tab so that you can check the site is not broken (this can happen if you enter the tracking code in the wrong place).
  

Permissions Management and Auditing in Office 365

Permissions management is best maintained and audited by the use of "Groups". Maintaining three major groups will help with auditing. These should be Site Owners, Site Members and Site Visitors. These are defined as FullControl, Add/Update/Delete, and Read Only, respectively.
The site administrator would add existing Active Directory security groups into these or add individual users to these groups.



Permission Management can be viewed site wide or on a specific piece of content.

Site Permission checking:

Content specific permission checking:

You can also check global Permissions per user

Auditing
Configure the settings below on your site to collect Audit Logs.

Audit Log Reporting

Note that the above Content Viewing report will not work in SharePoint Online as this is unsupported for online.


Custom Audit Reports can be run and saved to a SharePoint library for a specific user :

Office 365 Web Analytics

It's a shame, but the official position on Web Analytics for o365 is "UNSUPPORTED"

This is per Appendix B from the Service Description doc: http://www.microsoft.com/en-us/download/details.aspx?id=13602


But in reality, the links are just not there in the Site Settings > Site Collection Administration section.
You can simply append to your domain url the following to get to them.
this is kind of like an Easter Egg for SP365…

Just use the links..
/_layouts/UsageDetails.aspx This page has left navigation to assist you with analytics.

/_layouts/usage.aspx