Microsoft Social Listening MSL for Dynamics

I want to share a new product that MSFT is planning to roll out to GA Q2 or Q3 2014.
This new product comes about as a result of a few important acquisitions for Microsoft.
First, Parature, a leading cloud based customer self-service portal is exactly something Dynamics CRM has been in need of providing.
Second and third are 2 social engineering start ups NetBreeze and InsideView.

These screens are very new, so expect them to change!
Microsoft Social Listening is a way to provide users with BI Analytics of social activity and tie it to a CRM record. Wow. Twitter Analytics in Excel was just a bit of what MSL can provide from a BI perspective. But the sheer volume was exhausting even for PowerBI for the end user. My PowerBI Twitter Analytics data refreshes were taking 10 minutes. MSFT has invested heavily in the Twitter firehoses, something the start ups could not afford, so these posts are 'near' real time.
Shout out to Girish Raja for his teams efforts and the slides from SPC 284

The last screen is where you map the post to a CRM record.